Is couple’s career coaching the new way forward?

Family planningI recently had a call asking me if I did couples coaching and family planning.  I told the gentlemen he had the wrong number.  The phone rang again.  It was the same chap.  No he insisted. Are you the Dorothy Dalton who does career transition coaching and wrote Children: A  Corporate inconvenience and The Great Divide: Planned Parenthood and Corporate Planning? 

Why ..? I asked somewhat cautiously.

“Because  I would like some professional input on how to create a strategy for my career, knowing that my partner and I intend to have children and want to be involved with our families, but we are both ambitious professionally.  Neither of us want the pressure of being the sole income earner. What advice would you give?  Is  it possible do you think to have a couple’s career strategy?”

This was actually a first for me!


Nathan is just 30.  He has have been with his partner Holly (28),  for 8 years and they are intending to marry in 2015. They both have successful early career track records in their chosen fields – Law and Consulting. Although neither consider themselves to be high-fliers,  both aim for senior management  positions by their early 40s. Holly stated early on that she is not a “bra burner”!

Both are well paid and it was clear that salary is important to them both, in terms of status and the opportunities a high dual income can offer.  They have a comfortable  life style but generally work 50+ hours per week. They are hoping to buy a flat in desirable post code in Central London, without parental help, Nathan was quick to point out.  Both would like private education for their kids and second home ownership, somewhere warm, is part of  a mid-term dream.  Neither want to be the sole main wage earners or child carer. With the cost of raising a child to 18 rising almost annually, they anticipated they would need two healthy salaries throughout their working lives to meet their goals.

Here we have the archetypal career couple challenge, but with a modern approach of joint forward planning, rather than leaving anything to chance. Previous generations simply suggested that women strive “to have it all” and we know how well that worked don’t we?

Is this the  new way forward for today’s young couples?

I suggested they could factor in the following:

  • Ongoing strategy:   It’s impossible to start a joint career strategy in 2012 and just leave it to take care of itself. It has to be an ongoing part of their joint long term goal setting process. Sheryl Sandberg said that choice of partner is one of the most significant decisions we make in a lifetime. Yet 50% of modern marriages end in divorce.  I suggested that Nathan and Holly make a conscious decision to invest and check regularly that they remain on the same page and continue to share the same goals. There can be a tendency for all of us, especially when busy or stressed to simply drift.
  • Audit of current companies. Can their existing organisations offer what they are looking for or should they move for optimal  longer term career progression in line with their goals? What are their parental leave policies for example? Holly’s manager had been told when she announced her pregnancy that having a baby was not one of her KPIs and was already starting to be side-lined.  Holly believed she would need to move sooner rather than later to build up her career and reputation in a new organisation.
  • Target future companies. Look for organisations with strong and supportive parenting policies as well as an active commitment to  a balanced work/life culture, which both could optimise,  without being penalised.  This would be especially important to Nathan.  The reality is many companies discourage men from taking paternity leave in practise.  Networking in these organisations to establish if these policies are really implemented, rather than lip-service clauses in the company handbook, would be helpful.
  •  Senior women: Target companies with women already at  a senior level, who have a reputation for being supportive of junior women. Holly does not want to be a trail blazer.
  • Where to live: Is the proposed  property purchase a transition purchase or should they be looking at addresses near to preferred schools, with perhaps accommodation for a nanny and with easy access for family support?
  • Fertility back-up plan: I have known  many couples make a plan to start a family, but nature doesn’t always oblige.  Just because they intend to have their children when they are 36-42,  doesn’t mean to say it will happen. This age range is associated with reduced fertility. Oocyte cryopreservation (egg freezing) and elective sperm freezing would be worth researching.
  • Financial planning : Seek professional financial advice early on. Create financial reserves.
  • Plan for the unexpected. Although it’s great to have a joint life and career strategy, all laid out and agreed  and I do think this type of consultation will become increasingly common, sometimes s?*t  just happens. It’s not on the plan and we can’t do anything about it. People get sick, accidents happen and the unexpected hits us sideways.  The skills to cope  with these off-plan challenges will be paramount and not using them could mean that they become like under utilized muscles, without exercise they are not effective when called on.
  • Drop the plan if it stops working. The plan is not the end in itself  and panic is not the best fall back position. Give advance permission to create contingency plans!

What advice would you give to couples to create a joint career strategy? Is this the new way forward for today’s young couples?

If you want to make a joint career strategy as a couple – get in touch. 

8 thoughts on “Is couple’s career coaching the new way forward?

  1. Wendy Mason

    Hi Dorothy – Great post with some really good advice. I offer both career coaching and life coaching services to my clients. Actually, I often find my life coach training invaluable when working as a career coach. I don’t offer couples coaching because I believe it requires a particular set of competencies to do well. But I find myself addressing the kinds of issues you discuss above time and again in my career coaching practice. I often find myself helping clients to deal with underlying issues around belief systems as they relate to relationships and the balance of power. So perhaps we will need a broader definition of career coaching in the near future.

    1. Dorothy Dalton

      Thanks Wendy – as a career coach I always suggest that any career strategy created should be in line with overall life and personal goals. Many root causes of dissatisfaction are when they are not aligned. I’m not a relationship coach so would always refer any client who had difficulties in this area.

      What was interesting about this request was that it was about creating a joint strategy and forward planning, seeking solutions to a known challenge rather than coming to a coach with a problem after the event ( career issues, relationship problems). It also involved a man who did not want to be a sole income generator and a woman who wanted to be a sole child carer.

      I find this a great step forward from the old school way of simply encouraging women to try to “have it all”. These are different times and a new generation has different expectations.

  2. Annabel Kaye (@AnnabelKaye)

    Wow, such a lot of forward planning – impressive. It would be fascinating to find out how it all turns out – sometimes life is what happens to you when you are making other plans………….Let’s hope life and planning coincide to everyone’s satisfaction

  3. Victoria Sturley

    I find that they are wanting to work on it and plan together really admirable. The advice I tend to hear is “do it anyway, there’s never a good time to have children”, meaning you do what you aim for and things will fall into place. While it does have some value (conditions are never going to be perfect) it’s probably not the best strategy.

    I wonder if they are conscious that they will have to make compromises? Working 50+ hours I find unsustainable enough without children!
    One thing I would recommend is that they have a clear solidarity agreement. How are they going to work together if the need arises? Financially, in terms of care, time, etc.? What if one of them falls ill or their child is disabled? Who will work less, for how long, how will they reevaluate? Do they want to keep things balanced regardless of gender or are they happy to go with traditional gender roles? If they want the former, how are they going to work to counterbalance the policies that favour women caring for children? Also, what is the agreement if they want to get separated later down the line? If work/care has been unbalanced this can be tricky. These are all very difficult questions, but, as we know, it’s best to negotiate things upfront rather than when you are in the midst of it.
    Thanks for sharing!

    1. Dorothy Dalton

      Thanks Victoria – yes for sure this will have to be part of an ongoing process not just for their careers? but also their relationship in general. Most people only seek professional advice when there is a problem – so this couple is different in that regard. They knw where they want to go and want to be prepared for any challenges as best as they can. But as you say we never know what is around the corner and we have to also prepare for the unexpected. So will all the planning deflect any issues – who knows. What did seem to put Nathan and Holly ahead of the game is their willingess to anticipate, rather than react, but only time willtell if that will make a difference.

  4. Beverley

    Very interesting. I think more young couples will be thinking this way. I know several couples who have somehow balanced (juggled?) 2 careers with the childcare, and haven’t found it easy. Usually they have also had to incorporate some home help like a cleaner, and/or someone who does quite a large part of the childcare (and this is on top of a school or creche). More teleworking could help and might benefit employers as well.

  5. Gina Visram

    Hi Dorothy – thanks so much for this post. I find it particularly interesting as an author (of Happily Ever After for Grown-Ups) and career/relationship strategist who specialises in working with clients to achieve their career goals while of course also creating a lifestyle you’ll love. I have also just organised this 3-day virtual event – the Happily Ever After: How to Beat the Statistics by Partnering with your Spouse to Achieve More Together Summit – – and will definitely be veering further into the realms of couples coaching as it does really resonate with the work I am increasingly doing with my clients. I found this post really interesting Dorothy – thanks for sharing. And of course – best of luck to Nathan and Holly. They sound like the kind of couple who really want to plan for their best possible future – while hopefully also recognising that life does indeed happen while you’re making these plans!


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