When LinkedIn rolled out their skill endorsement programme my immediate reaction was not positive. My inner voice said “Tacky, superficial, transactional. Tapping into the worst aspects of social media interaction and white noise, akin to Facebook “likes” and Twitter Follow Fridays.  There was no way to quantify the scope or quality of any endorsement and it all seemed like…

If one summer poolside conversation is anything to go by, there seems to be growing evidence of companies trying to ring-fence their organisations against the social media activity of their employees. It’s no longer simply just the odd high-profile, headline cases or instances of individuals being disciplined for posting sensitive content about their bosses, jobs or…

  The question of who owns your online contact is a murky issue But a problem waiting to happen. Personal Branding  as a career management tool for all employees and job seekers has been strongly encouraged since Tom Peters urged us all to become our own Chief Marketing Officers.  Today,  many employees network strategically in both their personal and professional…

Personal Branding and the 50-somethings! Every week I get messages from executives of a certain age , partly because of my post “ Job search strategies for the 50 something’s “  A typical one would be “I  m working really hard, I have contacted 4 head hunters, sent off 25 CVs, been called for 8 interviews and…