For anyone embarking on a job search related to career change and developing a personal brand for the first time, I outline the steps and possibilities involved. As I do so I am always aware of one thing. Their faces turning ashen as they mentally try to calculate how much time this is going to take out of their already busy day. There is a reason it’s called net “working ” ( not net “vacationing” ). It is indeed a lot of work, takes time and much of it is new.

Creating an effective USP ( Unique Selling Proposition ) is key for any job seeker or career  changer. It a major, invaluable tool in the job search tool box and will serve as a basis for: One sentence bio either written or oral Your online professional profile tagline (120 characters with spacse on LinkedIn) Any introduction…