Tag Archives: IKEA Effect

The IKEA Effect and the Great Re-Set

The IKEA Effect in the workplace A research team Michael I. Norton of Harvard Business School, Daniel Mochon of Yale, and Dan Ariely of Duke, first named the IKEA effect in 2011. They described the IKEA effect as “labor alone can be sufficient to induce greater liking for the fruits of one’s labor: even constructing a…

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