Category Archives: Personal Brand

LinkedIn video

Why I may not watch your LinkedIn video

The LinkedIn video function is being touted as the new big thing. I understand the thinking. It’s a great way to showcase who you are and where and how you add value in a very personal way. It can be a compelling add-on. LinkedIn is an ideal platform for B2B marketing and research suggests that video…

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Career managers understand the art and science of recruitment

Job search, like it’s counterpart, recruitment, is both an art and a science.  It needs to be a successful combination of the strategic leveraging of technology (the science,) with advanced influencing skills, via personal branding and networking (the art.)  Like the planets, when these elements are in perfect alignment, then hey-ho mission accomplished for both sides. The universe…

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Personal branding: don’t forget email set up

It is often said that “The devil is in the detail”. When it comes to job search the smallest nuances can make a difference and all sorts of minor details are frequently overlooked.  One of the first points of contact a job seeker has with a hiring manager or recruiter is via email.  It is now particularly…

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LinkedIn: leave those kids alone!

In an attempt to attract younger users to a new university section of the website, LinkedIn has reduced its minimum age limit for members from 18 years to as low as 13 years of age in some geographies. Coming into effect from September 12th, the age limits will vary according to statutory requirements  in different countries:  14 years old: United…

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5 Personal branding tips for women

Stand out! According to Connie Glaser, author and women’s leadership expert, societal expectations for female behavior promote modesty and collaboration,  but these characteristics don’t necessarily lead to professional advancement. This requires actions closely associated with  standing out from the crowd  rather than  blending in,  by being able to identify, articulate and promote our USPs. We know that women are competitive and are…

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Personal Branding Conflict: Who Owns Your Online Contacts

 A problem waiting to happen. Personal Branding  as a career management tool for all employees and job seekers has been strongly encouraged since Tom Peters urged us all to become our own Chief Marketing Officers.  Today,  many employees network strategically in both their personal and professional lives to create an effective career strategy and now have strong personal brands. But could it be…

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I “link” therefore I exist! Modern connectivity

Drowning in the Google pool and sinking into oblivion  Modern connectivity There was a time probably no more than 5 years ago, when I could do my job very effectively by going into my contact data base and simply picking up the phone. Those days are gone. In 2008, as world markets crashed taking many…

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Job search: Are you missing in action?

Getting on the job search radar! I have spent the past week with two different women, of two different ages. Their backgrounds could not be further apart. One is a young graduate, seeking entry-level employment, the other a woman in her 40s, with extensive supply chain and procurement experience, as well as an MBA. She…

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Will there be an end to copy/paste selection?

Bringing down the wall of rejection. Is the end of candidate cloning my pipedream? As a coach I insist that all candidates fully understand their transferable skills and can share their success stories in any situation whether it's on a CV , in an online professional profile, in a formal interview, at a networking event…

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Makeup: A career issue for both men and women!

How makeup is impacting the workplace I was facilitating a meeting in Paris last week and one delegate asked about women, makeup and career advancement. There wasn’t time to go into it in detail – but we were obviously in France where the grooming benchmark is particularly high. As I was still recovering from surgery…

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