Category Archives: Written communication

Funky or Functional? The USP dilemma

Creating an effective USP ( Unique Selling Proposition ) is key for any job seeker or career  changer. It a major, invaluable tool in the job search tool box and will serve as a basis for: One sentence bio either written or oral Your online professional profile tagline (120 characters with spacse on LinkedIn) Any introduction…

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Down but not out! Snail Mail! The power of the past!

Old methodologies can work! Today the pace of technological change is phenomenal and the process of searching for a new job has moved away from the more traditional methods towards online, electronic strategies. We now talk about social recruiting and there are whole professions built around the concept. Tried and tested techniques such as snail…

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